The logo is a visual sign of your company. The purpose of the logo is to identify your business. The purpose of the correct logo is recognizability!
The logo should convey as much information as possible on the direction of the firm’s activities to the client.

« In “Mobil” – in the name the letter “o” is highlighted in red. Hertz and Federal Express use the corporate font. The American Airlines symbol is the letters “AA” with wings in the middle. One can say that the logo design is actually a design of the name. “
Jack Trout

Examples of the logos we have developed: